A digital colleague that intakes complex custom orders, validates them against compliance and certification, and catches production errors before the shop floor.
Van Vuuren manufactures technically complex doors with strict compliance and certification requirements. The sales model relied on a large sales team and intensive customer training, while any error in an order could escalate into costly production mistakes.
The product is complex: custom-made with strict requirements on fire safety, acoustics, security and certification. Every order needs the right combination of specifications, and any mistake only surfaces on the shop floor, where errors are costly.
The sales model therefore leaned on a large sales team and intensive customer training. Scaling demanded more reps, more training and more risk of errors — not more revenue.
Van Vuuren works with OpenDoors: a digital ordering platform with a digital colleague guiding the process. The digital colleague knows the product logic, knows which combinations are certifiable, and validates every configuration against fire classes, acoustic standards and internal guidelines before the order reaches production.
A dealer picks specifications, the digital colleague asks follow-up questions where needed, flags invalid combinations immediately and proposes a valid alternative. Compliance and certification live inside the system, not in a separate check afterwards.
Van Vuuren now scales without extra sales staff. Dealers and end customers walk through ordering independently, with the digital colleague as a specialist on the side. The number of errors that reach production has dropped significantly.
At the same time a new digital sales channel emerged: orders can now be configured, checked and submitted by dealers and customers themselves, without a human having to give the same explanation every time.
“The complexity of our product always lived in the heads of our sales team. Now it lives inside the ordering process itself, and we can grow without retraining for every single order.”Van Vuuren
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